There are about 11 shoe parts that are customizable: base, vamp, tip, swoosh (logo), foxing, collar/lining, lace, midsole, outsole, tongue logo and the medial iD (where you can add a personalized text up to 8 characters. About 18 trendy color options are provided in the site. The website uses a great system where users can easily choose from the many options and the image is updated as you pick and create your own design. Additionally, you can adjust the views, rotate, zoom in and out, capture the image and save your design. The system is professionally designed to provide users the appropriate tools to create a good design.