Having had such abundant success so early on in his life, Greg had long been looking for ways to give back. He has in the past supported various charity initiatives including the Royal Princes' chosen causes, Tusk and the Child Bereavement Trust - having Prince William play on the company Polo Team at Lord Andrew Lloyd Webers home in 2010. In 2011 he set up a charitable Foundation, a not-for-profit organization committed to positively improving the quality of life for children around the world. Focusing on education, life skills and youth leadership initiatives the foundation strives to equip young people with the essential building blocks of life. The Foundation is changing lives through its various programs: The Christmas Basket Brigade, Youth Mentoring Program, Early Childhood Development Program (South Africa) and the Flying Trader Project. All the programs aim to better the lives of children and the less fortunate.